The "golden period" of steel structure development has arrived
Under the background of structural reforms on the supply side, it is imperative to resolve the excess capacity of steel, promote green buildings, and promote the industrialization of construction. As an important representative of green buildings, steel structures have been widely promoted and applied by the central and local governments.
High-speed development conditions are available
The State Council's "Guiding Opinions on Resolving the Contradictions of Severe Overcapacity in Production Capacity" proposes to promote the application of steel structures in the construction field and to increase the proportion of steel structures used in public buildings and government investment and construction. The National New Urbanization Plan (2014-2020) clearly states that the proportion of urban green new buildings will increase from 2% in 2012 to 50% in 2020. Subsequently, local governments such as Beijing, Shanghai, Guangzhou, Tianjin, Jiangsu, and Anhui successively issued specific implementation plans. "Thirteenth Five-Year Development Plan for Steel Structure Construction in Hebei Province" clearly states that by 2020, in addition to special functions, large-span industrial plants and storage facilities should be fully steel structures, municipal bridges, rail transit, bus stations, etc. Appropriate new municipal infrastructure projects, the proportion of applied steel structure reached more than 75%, the government invested in office buildings, hospitals, schools, venues and other single building area of more than 20,000 square meters, the first to adopt steel structure.
In addition to policy support, local governments are actively promoting the promotion and application of steel structures with practical actions. In December 2015, with the support of administrative forces, Chongqing Iron and Steel Group and Chongqing Chengtou Group, Chongqing Real Estate Group, Chongqing Construction Engineering Group, Chongqing Jiaotou Group and Chongqing Expressway Group established a steel structure industry company for the steel structure industry chain. The optimization integration and deep development provide a good demonstration. At present, the Tianjin Municipal Government is also seeking to accelerate the development of the steel structure industry in Tianjin in the form of an industrial alliance. Therefore, from the perspectives of policy environment, market environment, urban environment, industrial environment, and enterprise environment, China's steel structure industry has already had the necessary conditions for rapid development.
Seize the opportunity to transform and upgrade (Aiji, net worth, information)
With the implementation of national policies such as the National New Urbanization Plan (2014-2020), "Made in China 2025" and "Green Building Action Plan", Beijing, Tianjin, Shanghai, Guangdong, Zhejiang, Anhui and other places have been built. A large number of low-rise, multi-storey and high-rise steel structure residential demonstration projects reflect the good momentum of the development of steel structure housing. Steel structure enterprises should seize this development opportunity, accumulate experience and establish a good brand image. Equipment manufacturing is at the high end of the value chain and the core link of the industrial chain. It is technology-intensive, with high added value and large growth space. It is also an important direction for the next transformation and upgrading of the company. It is understood that the demand for offshore wind power equipment is very large this year. Only four offshore wind farm projects around Tangshan will start construction, with a total project scale of about 1,000 megawatts. At the same time, Jiangsu Province will have an investment scale of 3,000 MW of offshore wind power, and Zhejiang Province will have an investment scale of 1600 MW of offshore wind power. More importantly, wind power towers are used as over-limits, and land transportation is very difficult. There are very few enterprises in the northern coastal areas that have the capacity of thick-plate reel equipment. This has created a huge market for offshore wind power for steel structure companies, which has brought more operational space.
Steel structure enterprises should also take the American standard and European standard certification as an opportunity to actively connect with the national “One Belt and One Road (1616.37, 0.050, 0.00%)” strategy to explore and study marine engineering equipment, rail transit equipment, energy conservation and environmental protection equipment, energy equipment. In areas suitable for transformation and development, we will cooperate with manufacturers of high-end equipment (9109.81, 16.600, 0.18%) to provide OEM or OEM services, and achieve maximum order revenue with minimal marketing cost. At the same time, the formation of brand and core competitiveness with its own characteristics, to lay a solid foundation for further promotion of enterprise transformation and upgrading.
At the same time, steel structure enterprises should accelerate the development of the municipal transportation sector. The promotion and application of steel structures in the field of municipal transportation has important practical significance for steel production capacity. As a major steel province, Hebei Province has an endogenous power to promote the application of steel structures. In June this year, China Metallurgical Group signed a strategic cooperation agreement with the Hebei Provincial Department of Transportation. The next batch of municipal transportation projects will be implemented in the PPP model. Relevant enterprises should also take the project under construction as the carrier, do a good job in technology research and development and experience accumulation of steel structure bridges, and carry out comprehensive deployment in market follow-up, design and development, technical reserve and quality assurance, etc., in order to win more projects. Lay a solid foundation.
In addition, in the field of steel structure modeling, projects like the main gate of the World Expo will be more and more widely used in airports, stations, parks, venues and other fields. Relevant companies should pay close attention to this segment and seize the dominant position of this national market segment.
Adequate steel supply, lower prices, demographic dividends disappear, labor costs increase, and environmental and resource pressures continue to increase. These changes are indicative of the steel structure will become the next "window" for the transformation and upgrading of metallurgical enterprises.